Compare Kubbly
Kubbly vs Klaviyo
Klaviyo is a B2C CRM used by more than 205,000 brands. It is strong at customer data, segmentation and automated email and SMS flows, it connects to 350+ apps, and it now offers RCS and AI agents of its own. Kubbly is built around a different finish line: a Kubbly CRM expert works with your team, the platform sends RCS, SMS and email campaigns from templates you approve once, and BrandRep helps customers complete the order or booking inside the conversation.
Side by side
| Klaviyo | Kubbly | |
|---|---|---|
| Built for | B2C brands, led by ecommerce, with pages for restaurants and wellness; 205,000+ brands in 100 countries | Restaurant groups, DTC brands and consumer app companies that want customers to order or book in the conversation |
| Channels | Email, SMS, MMS, RCS, WhatsApp, mobile push and in-app, Instagram, web chat and a helpdesk | RCS for Business with SMS fallback, and email |
| RCS for Business | Generally available since February 2026 in the US, the UK and other countries, with a verified sender and SMS fallback | The main channel for every brand, from a verified sender in Apple Messages and Google Messages, with SMS fallback. US today |
| AI that answers customers | Customer Agent on web chat, email, SMS, WhatsApp and RCS: answers questions, recommends products, tracks orders and handles returns | BrandRep answers in your brand's voice and carries the conversation to the order or booking |
| Orders inside the conversation | Customer Agent can add to cart and complete checkout in web chat. RCS and WhatsApp examples use buy buttons and checkout links | BrandRep completes the order in your connected Shopify, WooCommerce, Toast or Square system |
| Bookings inside the conversation | A reservation concierge is an example brands can build with Custom Skills, in managed beta. A built-in booking skill is not advertised | Reservations through a connected OpenTable workflow |
| Automated flows | 60+ pre-built flow templates, flows built by AI from a description, and A/B tests | Birthday campaigns run on their own; the AI CRM assistant plans the rest of the calendar |
| AI campaign planning | Composer, open to every customer since October 2026, audits the account and drafts campaigns, flows and segments | The AI CRM assistant decides who to reach, what to say and when, using brand voice, offers, local events and holidays |
| Approvals | Composer does not send customer-facing content without your approval | The brand approves a set of templates once, then Kubbly handles sending |
| Store and POS systems | 350+ integrations, including Shopify, WooCommerce, BigCommerce and Magento | Shopify and WooCommerce; Toast and Square for restaurants; OpenTable for reservations |
| Restaurant systems | Toast, Olo, OpenTable, Square, PAR Punchh, Thanx and ChowNow bring guest and order data into Klaviyo | Orders in Toast and Square and reservations in OpenTable are completed in the conversation |
| People | Support plans, one-time Professional Services, and a directory of agency partners | A Kubbly CRM expert works alongside your team |
Klaviyo details come from Klaviyo's own public pages and help center on October 19, 2026.
Which one fits
Choose Klaviyo if
Email and automation lead your program
You run a large email and SMS program across many countries, want pre-built flows and deep segmentation, or need a specific app from a catalog of 350+ integrations.
Choose Kubbly if
The sale should finish in the thread
You want customers to reply in Apple Messages or Google Messages and complete the order or booking there, through Shopify, WooCommerce, Toast, Square or OpenTable, with a Kubbly CRM expert alongside your team.
What Kubbly does differently
Kubbly combines three things that brands usually buy separately, and checks quiet hours in each customer's local time, frequency limits, blackout dates, consent and opt-outs before any message goes out.
Case study: at Melting Pot, a guest asks for a table in a branded conversation and Kubbly BrandRep completes the reservation in OpenTable.
People
A CRM expert on your side
Kubbly's team works with yours on who to reach and when, and keeps the program moving.
Platform
A full retention marketing platform
Customer data from your systems, audiences, and campaigns over RCS, SMS and email, planned by the AI CRM assistant. See the workflows
Conversations
BrandRep in Messages
Your brand's AI representative answers customers and helps them complete orders and bookings through connected workflows. Meet BrandRep
Questions buyers ask
Is Kubbly a Klaviyo alternative?
For some brands. Klaviyo is a broad B2C CRM led by email and SMS, with AI agents for marketing and service. Kubbly is built for brands that want customers to reply in Apple Messages and Google Messages and finish the order or booking in that conversation, with a Kubbly CRM expert working alongside the team.
Can I use Kubbly alongside Klaviyo?
Yes. You can keep Klaviyo for email and flows and use Kubbly for RCS conversations that end in an order or booking. Plan consent and sending together so customers are not messaged twice.
Does Klaviyo support RCS?
Yes. Klaviyo made RCS for Business generally available in February 2026, in the US and other countries, with a verified sender and SMS fallback. Kubbly also sends RCS from a verified sender with SMS fallback, in the US today, and BrandRep completes the order or booking in the thread.
Does Kubbly work for restaurants?
Yes. Kubbly completes orders in Toast and Square and reservations through OpenTable. At Melting Pot, a guest asks for a table in a branded conversation and BrandRep completes the reservation in OpenTable. See the supported integrations.
Does a person approve what Kubbly sends?
Yes. The brand approves a set of templates once, then Kubbly handles sending within the brand's rules: quiet hours in each customer's local time, frequency limits, blackout dates, consent and opt-outs.
See your brand in Messages.
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Updated October 19, 2026. Products change, so check details with each vendor.